The Key Reason Why On Page SEO Is So Important For Getting Website Traffic
Many marketers are so far too busy building links to pay attention to some of the simple SEO factors. They forget that one of the most vital parts of SEO are the on page factors.
These are relatively easy to do and should be one of the first things you do with any new website. Wordpress is an ideal platform as it typically lends itself well to search engine optimization.
Firstly, make sure you have set a title tag. This needs to be 64 characters in length. Any longer and it will be truncated and this will look very funny in the search engine listings.
The title tag needs to advise people what your site is about in such a way to entice them in to your site. It really should include a keyword that is specific for the page the title tag is on. Each and every page on your website should have its own unique title tag. Every page needs to have its own title tag.
Next are your meta keywords and meta description. These notify the search engine spiders about the content of your site. They are not particularly important to the search engines, as most of them will analyse your site to see what it is really about.
These are of importance if you are using Adsense as without these meta tags in place, you will see your Adsense ads aren’t targeted to your niche.
Because the meta description appears in the search engine rankings it is very important to you. It is 150 characters for you to get people to click on your link and come to your website. This sentence must be enticing and to the point.
Your meta keywords and description should also be unique for each page within your site.
Any images on your website have what are called as ALT tags. These tags provide an alternative description for the visually impaired. These are noticed by the search engines and can get your images ranking well. Do not attach the same keyword to more than two or 3 ALT tags and add the word image, picture or graphic after the keyword. This also notifies the search engines your website is relevant for the keywords.
Including your keyword in the header 1 or H1 tag on your page is also helpful. .
Using your keyword well within the body of your page and including related keywords near it will also help increase your rankings.
Just don’t try and squeeze too many keywords on to a single page as you can get yourself dropped by the search engines.
By performing some simple on page SEO optimization you can gain the advantage in the search engines. Keep in mind that not all marketers do this, and this can give you the edge over your competition, which is vital for your profitable success.
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