Best-Car-Stereo-Discounts

Recently, we listened to a 27 hour-long selling seminar recorded back in 2000 that reminded us of a terribly necessary, nonetheless extraordinarily overlooked car dealer marketing strategy that might literally mean the distinction between going into the red and record-breaking sales for your store this year.

At this seminar they were only scratching the surface of this concept… because in 2000 the technology wasn’t as cheap or easily accessible as it’s now. However nowadays it’s essential, and if you aren’t doing this one factor, you wish to begin immediately if you want to determine additional leads, prospects and referrals coming into your store.

So what are we talking about that can quickly and effectively maximize your dealership’s marketing efforts and ultimately your bottom line?

We’re talking about systematically collecting contact data for every prospect or customer that deals with your store.

Most people who market online understand this concept. In fact, it’s how they create a living. But so many little dealers we meet don’t get the power of this. You would like to be actively making & using a database. You’re database is GOLD! In fact, it’s better than Gold— it’s like acres of diamonds simply waiting to be mined by someone who is aware of the potential of what’s hidden in the world beneath him.

I’d say 50% of dealerships collect contact data when a client buys something…and perhaps 15% do nice job at keeping it current and in a usable state. However the sad part is that solely 2% collect any data from prospects and leads before the sale…that may be a HUGE mistake on the dealer’s part.

The power is in the follow-up. Yes, it’s nice to have the contact information of customers who purchased from your store to remind them of referral opportunities or future deals…however what about the flexibility to consistently and frequently follow up with those inquiring regarding or perhaps considering buying a car from you?

The chance is priceless.

But again, we’re not talking about catching a customer’s contact data on the fly or simply when it comes to your attention. No, we’re talking about having a full blown automated system that’s used consistently and without fail to make sure contact data is being collected from leads, prospects and customers 100% of the time.

At the very least you want a clear stage’s email address and their permission to send stuff in the future. It is imperative, will quadruple the effectiveness of your selling and considerably impact your bottom-line. At least, you get full contact information so you mail, email and phone them.

So here’s the big question…

How do you get all that info?

Easy! You incentivize the exchange. You supply one thing of value in return. And I’m not talking about a magnet or a t-shirt or something that is of worth to YOU. No, this needs to be something of high value to the client if you expect them to fork over the products their personal contact data and actually welcome communication from you in the future.

And let me be perfectly honest in saying that whereas there might be an initial time or cash investment on your part in making this “item of value”, giving the customer one thing they need in exchange for an email address may be a deal HEAVILY skewed in your favor.

That’s because you’ve now gotten their permission to make relationships and woo them into becoming customers for life. That’s how raving fans are born who suggest and speak about you to others. That’s how you get additional referrals then you’ll be able to handle and that’s how you’ll be able to harness the ability of that all elusive, best-marketing-on-the-planet-because-it’s-free Word Of Mouth Advertising.

But it all starts with aggressively pursuing and making it a TOP priority to collect the contact info (particularly email) of all the prospects you encounter every day. With email you can market to them free in the long run…and what sort of promoting is best than free?

Get important automotive advertising tips for FREE by requesting their FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting www.RichDealers.com

Related posts:

1. Real Estate Marketing Online How do you discover clients and prospects? Ten different people...
2. Learn The Types Of Car Dealerships In National City Before you can buy a vehicle, it is best that...
3. Ford Dealers South Jersey At A Glance It goes without saying that Ford dealers South Jersey are...
4. Internet Marketing Cheltenham: Figuring Out Your Business Focus Productive marketing online is reliant upon the deliverance of a...
5. First Marketing Network Marketing First at the base of the page you'll find data...